Hey there! I'm Erica Pearson, your go-to gal for all things real estate and mortgage marketing. Since 2011, I've been deep in the real estate game, starting with helping Realtors and then Loan Officers jazz up their marketing moves. Fast forward to 2012, I was freelancing and loving it, but it wasn't until 2018 that things got real spicy. That’s when I launched Black Zone Marketing to give my hubby and his crew a leg up on lead generation. Yup, you heard it—helping the fam!

Now, let me tell you, I caught the social media bug hard, and boy, did it stick. Fast forward through the roaring highs of 2020-2022, and the not-so-great plummet when the rates shot up, and here I am with MLO Rocket. My latest adventure! This baby was born from watching the rollercoaster ride of loan officers navigating those crazy high and low tides.

Here’s the scoop: In the good ol' days, we were shelling out $4,000 to $5,000 a month just on marketing, which, let’s be honest, was mostly ad management. Even when times were good, that was a hefty chunk of change. Seeing my husband hustle and successfully close over 300 loans since 2020 as a fresh-faced loan officer in a brand new state, with no family ties (except his awesome wife, of course), got me thinking.

As the rates kept climbing with no end in sight, and watching the industry get hit hard, I decided enough was enough. It was time to jump in and help others slash those lead costs without cutting corners on quality. Enter MLO Rocket—your not-so-secret weapon in affordable, kick-ass marketing that actually gets the job done.

MLO Rocket isn't just another marketing tool; it's a powerhouse built to boost your biz without breaking the bank. We’re talking top-notch tech and strategies that are so easy, even your grandma could do it (no offense, Grandma). So, why settle for being the industry’s best-kept secret when you can be its next big headline? Let's rocket your business to stellar heights, shall we? Buckle up, it’s gonna be a wild ride!